Client + Coach + AI = Accelerated Results…
Perpetual Advantage helps established business owners and executives move faster and farther by combining our broad industry experience with AI-powered analysis.
We're not here to teach you to coach yourself—we're here to solve your problems and complete your work in record time. Together, we bring three assets to the table: your context and experience, our 40 years of pattern recognition across 44 industries, and AI tools that eliminate the busy work.
The result? Projects that normally take 6 months get done in weeks. Decisions that usually take weeks happen in days.
Learning is the only sustainable competitive advantage.
What clients have to say.
The 2026 Entrepreneur’s Life Enrichment Wheel: a 10 Minute Self-Assessment
As we step into 2026—a year filled with new challenges, innovations, and unexpected opportunities for entrepreneurs—the demands on our energy and attention have never been greater.
The (free) Entrepreneur’s Life Enrichment Wheel offers a timely roadmap to help you move beyond “just business” and take a holistic look at what truly fuels your long-term success and fulfillment.
With economic shifts and evolving work dynamics, now is the perfect moment to assess where you are, realign your priorities, and build resilience across every area of your life. This tool empowers you to chart a personalized course, so you can thrive—not just survive—in the year ahead.
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About Perpetual Advantage
Perpetual Advantage helps business leaders stay ahead by embracing continuous learning as their core competitive strategy. We coach executives and teams to evolve faster than the market, ensuring they're never caught off-guard by change. Because in today's world, the only lasting advantage is the ability to learn."
Books by Greg…
Unlock your ability to break through business barriers with "16 Radical Practices To Accelerate Through Any Business Learning Curve"—a hands-on guide packed with decades of insights on how to turn setbacks into powerful growth. This book delivers proven strategies and mindsets to help entrepreneurs and business owners conquer learning challenges, embrace change, and stay ahead in today's rapidly evolving marketplace. Stay relevant, resilient, and results-driven with practical tools for mastering both the inner and outer dynamics of lasting business success.
Unlock your entrepreneurial potential with this comprehensive guide, designed specifically for Millennials and Gen Xers ready to turn their career experience into a thriving business. Step-by-step, you'll gain practical strategies for everything from planning and finance to marketing, operations, scaling, and even planning your exit, all tailored to today's fast-changing business environment. If you're seeking a clear, actionable roadmap to self-employment—plus wisdom from decades of coaching and real-world success—this book is your essential toolkit for building a business that fits your passion and values.
Tips & Traps When Buying a Business gives a step-by-step approach to finding and financing an established small business or franchise. Greg provides the skills to make the correct decisions for everything from investigating a business and arranging financing to hiring professionals, cutting costs, and negotiating a deal.
Provides valuable guidance to both established business owners and those inquiring into new or unfamiliar businesses.
Includes worksheets, exercises, and sample forms for getting started on writing your business plan.